Meet Our Team


Joe Rudd, President

Joe Rudd, President

Joe Rudd, the President of Cool-Rite, LLC, has been in the AC and heating industry since getting his start in Miami in 1976. Joe moved to Orlando in 1979 and attended a five-year apprenticeship school for Air Conditioning and Pipe Fitting. He graduated in the top 3 of his class and also became an instructor a few years later. Joe has had his contractor’s license since 1987 and has been self-employed since 2001. When he’s not at the office providing exceptional AC and heating service, Joe can be found bowling (league president), watching football, riding his Harley and spending time with his family. Joe has worked hard to build a trustworthy company. Call us today to see the personal difference in our service.


Joey Rudd, Vice President

Joey Rudd, Vice President

Joey Rudd, Vice President of Cool-Rite, LLC, has worked for Cool-Rite for 5 years since graduating from high school. Joey is an apprentice learning the trade while also attending the University of Central Florida to study Business Management. He plans to eventually take over Cool-Rite. Joey’s hobbies include bowling, golf and watching football every Sunday after church.


Ruth (Sam) Rudd, Service Manager

Ruth (Sam) Rudd, Service Manager

Ruth graduated from Boone High School and worked for Ross Dress For Less for over 10 years as a sales associate, stockroom leader, customer service associate and cashier. Ruth’s love of photography then led her to a position as a camera/video repair shop customer service manager for over 13 years. While there, she studied to become a Certified Photographic consultant, which required great customer service. Ruth joined Cool-Rite as a service manager where she uses her previous customer service experience to complete all the vital day-to-day operations of the business, including client communication, appointment scheduling, parts ordering, parts delivery to job sites, invoice filing and customer outreach. Ruth is proud to be a part of the Cool-Rite team, which is a family owned and operated business founded in 2001.


Marcello Morales, Service Technician

Marcello Morales, Service Technician

Marcello has been working in the AC service and installations field since 1997. He began his career in Chicago and moved to Florida in 2007. In 2008, Marcello joined Cool-Rite. He and his beautiful wife have six wonderful children. His hobbies involve spending time with his children. Marcello attended Coyne American Institute in Chicago where he received his certification in electrical maintenance and HVAC-R.